Lara McCulloch is the Chief Shift Disturber for laramcculloch.com. She teaches event companies how to elevate their businesses so they can get back to doing what they love. A brand strategist and marketing consultant for almost 20 years, she’s worked with big brands like Cadbury Adams, Shell, Benjamin Moore, ConAgra and Scotts. Lara also been named Industry Innovator by BizBash Magazine, featured in both Connect and Rejuvenate Magazine’s Top 40 under 40 issue, awarded Best Industry Blog by CSE and has been honored with Dedication and Leadership awards from ISES Toronto. A living well passionista, when she’s not working, she’s making her own body care products and trying out new raw food recipes.