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CSES2015_header1

CSES_TrackIcons_MgmtThe classes in the Management & Operations Track will help you tackle operations with skill and efficiency, overcome challenges facing front and back of house teams and create a harmonious culture.

Follow My Lead! Build a Great Company by Being a Great Leader 
Matt Allen, Owner, MMD Events, Tampa, FL

Being a business leader not only means leading your team but also being a leader within your event community. Learn what leadership means and looks like in this industry’s often casual and unstructured work environment. When you lead, the competition has no other option but to follow. Discover how to set high standards, create boundaries and broadcast principles in order to change the landscape of your event community. Learn how to see the difference between something that is simply a great idea and that which can make money. Get examples of risk and reward and hear the stories behind success. Join Matt as he shares knowledge, tips and tricks learned from taking his business from the garage to seven figures. This presentation will be heavy on audience participation with guided Q&A, so come prepared to participate in a lively, informative session!

The ABCs of Developing Successful Vendor Relationships
Tricia Woodman, Owner and Yolanda Woods, General Manager, Simply Delicious Caterings, Memphis, TN

There are no sweeter words from a potential client than “I was referred by ABC Company. They say you are the best.” Developing vendor relationships is much more involved than simply attending your local networking events, sending thank you notes and hosting a yearly marketing event. Tricia and her team credit the development of strong vendor relationships as a key factor in the amazing growth of Simply Delicious Caterings. From A (always be around) to Z (zero tolerance for negativity), she will share the focused strategy practices that foster successful vendor relationships ultimately contributing to growth and bottom-line profit.

Cooking Up a Better Website. Four Ingredients Every Website Needs and How to Use Them
Alan Berg, Author/Professional Speaker/Small Business Marketing Expert, AlanBerg.com, Kendall Park, NJ

When it comes to a better website experience, the buzzword is ‘conversion’ – getting people to take the action you want to get them closer to doing business with you. Attend this workshop and marketing guru, Alan Berg, will show you what to add and take away from your website to attain just the right recipe for success.

Effective AV Budgeting for Your Events
Rick Turner, Director of Business Development, Colortone Staging and Rentals, Cleveland, OH

Budget is always a concern when planning an event. Planners try to get the most bang for the buck by spending money on elements that wow the audience, like flowers, table linens, and décor. Audiovisual and lighting are seemingly less important to the event planner, until cutting corners causes unforgettable problems at the event. With careful advanced preparation and a close working relationship with an audiovisual production team, you can use budget dollars wisely for the audiovisual services that make the most sense. Join Rick Turner as he helps guide you through the proper steps to ensure that you and your client host a remarkable event for the right price.

Out-think and Outperform the Competition. 36 Ancient Chinese Strategies for Modern Business 
Lan Bercu, President, Lead Across Cultures International, Marietta, GA

Unlock the power of the 36 ancient Chinese strategies for modern business at this exciting session that calls the power of the tiger into your business. In order to outthink and outperform your competition, you need to find out how to get unstuck from your own conventional paradigm and filters that keep you doing things “the way things have always been done.” If you are at that point where your business has exhausted all the workable tactics, call in the ancient Chinese military strategies. They have empowered many of the world’s most successful businesses and can do the same for you. This session promises to free your creative thinking and give you the tools you need to outsmart the competition.

Working On Your Business, Not In It. The Not-So-Fun Stuff of Being in Business 
Stacie Francombe, Owner, Inspire Smart Success, Atlanta, GA

Being in a creative industry, we all love the beautiful linens, love tasting scrumptious foods with our clients, but the not-so-fun stuff of “running a business” is really what success is all about. In this seminar, Stacie will share her dos and don’ts of managing and running a successful business. Learn about budgeting, hiring and firing, goal setting, time management and much more.

What You Need to Know About the Millennial Start-up 
Claire Harrington, Public Relations Manager, Social Tables, Washington, DC

Hospitality start-ups are quickly carving out a niche in the $117 billion-a-year meetings and conventions business, with millennials at the helm of these innovative companies. In this session, you will learn about the products the top start-ups offer and their impact on the future of the hospitality industry. Discuss the challenges and why working with them will alter your business now and for the future.

Effective A/V Budgeting for Your Events 
Rick Turner, Director of Business Development, Colortone Staging and Rentals, Cleveland, OH

Budget is always a concern when planning an event. Planners try to get the most bang for the buck by spending money on elements that wow the audience, like flowers, table linens, and décor. Audiovisual and lighting are seemingly less important to the event planner, until cutting corners causes unforgettable problems at the event. With careful advanced preparation and a close working relationship with an audiovisual production team, you can use budget dollars wisely for the audiovisual services that make the most sense. Join Rick Turner as he helps guide you through the proper steps to ensure that you and your client host a remarkable event for the right price.

The Nonprofit Niche 
Shelly Tolo, President, Tolo Events, Seattle, WA

Would you like charitable events to be a larger portion of your business revenue? Are the nonprofit events you are working on stuck in a rut? Working with nonprofits is rewarding and the events they hold make lasting impacts on our communities. This interactive session will provide concrete ideas and resources for you to grow your business in this area and also help you to take your existing nonprofit events to the next level.

Ding Happens! How to Improvise, Adapt, and Innovate in an Ever-changing World! 
Avish Parashar, Motivational Improviser, Avish Parashar Productions, Philadelphia, PA

“Catering and event planning today should be more like improv than standup…You are called upon to constantly deal with changes in the industry, economy, market, organization, and technology. This hilarious and energetic program will show you how to stop fearing and hating change and how to use the power of improv comedy to improvise, adapt, and innovate – no matter what happens!

You will discover simple, but effective tools to automatically make smarter choices that let you not only react to the unexpected, but to find opportunities within the setbacks. Learn important mentalities that great improvisers use to flow with the unexpected, the approaches great improvisers take to finding opportunities in setbacks, and the techniques great improvisers use to create new opportunities that let them jump ahead into new territory. You will be captivated as Avish seamlessly combines humorous stories, improvisation, and solid business advice to achieve one goal: show you how to improvise, adapt, and innovate in an ever-changing world.”

 

 

 

*Speakers and schedule subject to change.