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CSES_TrackIcons_MgmtThe classes in the Management & Operations Track will help you tackle operations with skill and efficiency, overcome challenges facing front and back of house teams and create a harmonious culture.

Follow My Lead! Build a Great Company by Being a Great Leader 
Matt Allen, Owner, MMD Events, Tampa, FL

Being a business leader not only means leading your team but also being a leader within your event community. Learn what leadership means and looks like in this industry’s often casual and unstructured work environment. When you lead, the competition has no other option but to follow. Discover how to set high standards, create boundaries and broadcast principles in order to change the landscape of your event community. Learn how to see the difference between something that is simply a great idea and that which can make money. Get examples of risk and reward and hear the stories behind success. Join Matt as he shares knowledge, tips and tricks learned from taking his business from the garage to seven figures. This presentation will be heavy on audience participation with guided Q&A, so come prepared to participate in a lively, informative session!

Avoid Event Day Surprises. The Most Complete Checklist for Event Site Inspection
Roy Porter, Owner, Engage Works, Los Alamitos, CA

Do you really know what to look for when walking through an event site? Attend this information-packed session and uncover the deal makers and breakers and the booby traps inherent in all events. Learn the correct and important questions to ask and matters to address long before the event starts in order that the planning and execution is smooth! Based on the acronym WAGES (Work area, Access, Guests, Energy, Service), we’ll review a 26-page checklist on how to get the event walk through right every time and “CYA.” We’ll also review a list of special tools to have when you conduct a venue walk through. Whether the event is a Bar-Bat Mitzvah, a wedding, an anniversary, a birthday, a company picnic, or a product launch, Roy will show you how to deal with potential issues including a Plan B for weather issues or things that you cannot control. Attend this session and you will learn how to create an event that is memorable for both you and your client.

Culinary Innovation and Trendspotting. Adapting Restaurant Trends to Catering
Larry Liebowitz, Director of Culinary Innovation, and Cory Rockwood, Associate Director of Sales, Guckenheimer, Redwood Shores, CA

Competition in the marketplace is intense and often a company that is able to adapt to the newest food trends will have an advantage. Join Larry and Cory as they discuss current trends facing the industry and offer an overview of the ideation and collaboration of new ideas and hot concepts. Learn how to identify lasting trends from passing fads and how to adapt these to your business. Discover how to blend ideas, trends, and concepts into your own creative concepts, and to identify trends that will not only keep your company fresh and exciting, but make major contributions to your bottom line.

The Art of Negotiating Hotel Contracts
Judy E. Brillhart, CSEP, PBC, Director of Catering & Event Management, Sheraton Commander Hotel, Cambridge, MA

Take an in-depth interactive look at hotel contracts; What do the clauses actually mean to you and to your clients? This interactive session will let you dive into reviewing hotel contracts, asking questions applicable to actual events and help you understand how hotels structure contracts so that you may negotiate the best deal possible for your client. Learn to speak the hotel lingo from understanding REVPAR to room to space ratios, plus how to spot pitfalls in contracts and more.

The ABCs of Developing Successful Vendor Relationships
Tricia Woodman, Owner, and Yolanda Woods, General Manager, Simply Delicious Caterings, Memphis, TN

There are no sweeter words from a potential client than “I was referred by ABC Company. They say you are the best.” Developing vendor relationships is much more involved than simply attending your local networking events, sending thank you notes and hosting a yearly marketing event. Tricia and her team credit the development of strong vendor relationships as a key factor in the amazing growth of Simply Delicious Caterings. From A (always be around) to Z (zero tolerance for negativity), she will share the focused strategy practices that foster successful vendor relationships ultimately contributing to growth and bottom-line profit.

Cooking Up a Better Website. Four Ingredients Every Website Needs and How to Use Them
Alan Berg, Author/Professional Speaker/Small Business Marketing Expert, AlanBerg.com, Kendall Park, NJ

When it comes to a better website experience, the buzzword is ‘conversion’ – getting people to take the action you want to get them closer to doing business with you. Attend this workshop and marketing guru, Alan Berg, will show you what to add and take away from your website to attain just the right recipe for success.

Effective AV Budgeting for Your Events
Rick Turner, Director of Business Development, Colortone Staging and Rentals, Cleveland, OH

Budget is always a concern when planning an event. Planners try to get the most bang for the buck by spending money on elements that wow the audience, like flowers, table linens, and décor. Audiovisual and lighting are seemingly less important to the event planner, until cutting corners causes unforgettable problems at the event. With careful advanced preparation and a close working relationship with an audiovisual production team, you can use budget dollars wisely for the audiovisual services that make the most sense. Join Rick Turner as he helps guide you through the proper steps to ensure that you and your client host a remarkable event for the right price.

Out-think and Outperform the Competition. 36 Ancient Chinese Strategies for Modern Business 
Lan Bercu, President, Lead Across Cultures International, Marietta, GA

Unlock the power of the 36 ancient Chinese strategies for modern business at this exciting session that calls the power of the tiger into your business. In order to out-think and outperform your competition, you need to find out how to get unstuck from your own conventional paradigm and filters that keep you doing things “the way things have always been done.” If you are at that point where your business has exhausted all the workable tactics, call in the ancient Chinese military strategies. They have empowered many of the world’s most successful businesses and can do the same for you. This session promises to free your creative thinking and give you the tools you need to outsmart the competition.

Working On Your Business, Not In It. The Not-So-Fun Stuff of Being in Business 
Stacie Francombe, Owner, Inspire Smart Success, Atlanta, GA

Being in a creative industry, we all love the beautiful linens, love tasting scrumptious foods with our clients, but the not-so-fun stuff of “running a business” is really what success is all about. In this seminar, Stacie will share her dos and don’ts of managing and running a successful business. Learn about budgeting, hiring and firing, goal setting, time management and much more.

What You Need to Know About the Millennial Start-up 
Claire Harrington, Public Relations Manager, Social Tables, Washington, DC

Hospitality start-ups are quickly carving out a niche in the $117 billion-a-year meetings and conventions business, with millennials at the helm of these innovative companies. In this session, you will learn about the products the top start-ups offer and their impact on the future of the hospitality industry. Discuss the challenges and why working with them will alter your business now and for the future.

Effective A/V Budgeting for Your Events 
Rick Turner, Director of Business Development, Colortone Staging and Rentals, Cleveland, OH

Budget is always a concern when planning an event. Planners try to get the most bang for the buck by spending money on elements that wow the audience, like flowers, table linens, and décor. Audiovisual and lighting are seemingly less important to the event planner, until cutting corners causes unforgettable problems at the event. With careful advanced preparation and a close working relationship with an audiovisual production team, you can use budget dollars wisely for the audiovisual services that make the most sense. Join Rick Turner as he helps guide you through the proper steps to ensure that you and your client host a remarkable event for the right price.

Understanding AV. Language to Leverage More Value From Your Suppliers
Matthew Byrne, CSEP, Senior Producer/Business Development, Krista Slack + Aylett Inc., Toronto, ON, CAN

How many times have you been burned by an AV supplier? Do you find you are trying and maybe not succeeding in mitigating scope creep? When a supplier sends you a quote with DX150 DLP on it, do you hope that is what you need for your event, but put all your trust in your supplier? This session will help you get a thorough understanding of how AV is applied to events and meetings, when and why to use it and to leverage more value with your suppliers. You will learn the essentials of what your quote should include, why it’s been broken down in a particular way and what to look for. Key points for takeaway are how to avoid scope creep, how to have better relationships with your suppliers, how to identify the real “must haves” and the “nice to haves”, skills for working with your message and what technology best suits it, and how to gain more value with your team as an expert on all aspects of your event.

Award-winning Case Studies. An In-depth Look at the Value of Creativity and Collaboration – Part 1
Moderator: Jodi Collen, CSEP, Director of Event & Conference Planning, Augsburg College, Minneapolis, MN; Ingrid Nagy, CSEP, Owner, Catering by Design, Denver, CO; Kevin Molesworth, Owner, Brass Tracks Events, Austin, TX; and Barry M. Morgan, Director of Entertainment, MGM Resorts Event Production, Las Vegas, NV

ISES brings you this TED-style session showcasing three ISES Esprit Award-winning events as case study overviews. The session is divided into two parts; the first half presents overviews of each event while the second half of the session allows attendees to follow the event of their choice for a “deep dive” providing in-depth information and discussion. Presenters will focus on how creativity and collaboration helped overcome challenges and achieve success. This session focuses on Esprit Award winners in the following categories: Best Catered Event, Best Social Events $25K – $75K USD, and Best Entertainment Production over $75K USD.

Award-winning Case Studies. An In-depth Look at the Value of Creativity and Collaboration – Part 2
Moderator: Jodi Collen, CSEP, Director of Event & Conference Planning, Augsburg College, Minneapolis, MN; Ingrid Nagy, CSEP, Owner, Catering by Design, Denver, CO; Kevin Molesworth, Owner, Brass Tracks Events, Austin, TX; and Barry M. Morgan, Director of Entertainment, MGM Resorts Event Production, Las Vegas, NV

ISES brings you this TED-style session showcasing three ISES Esprit Award-winning events as case study overviews. The session is divided into two parts; the first half presents overviews of each event while the second half of the session allows attendees to follow the event of their choice for a “deep dive” providing in-depth information and discussion. Presenters will focus on how creativity and collaboration helped overcome challenges and achieve success. This session focuses on Esprit Award winners in the following categories: Best Catered Event, Best Social Events $25K – $75K USD, and Best Entertainment Production over $75K USD.

The Nonprofit Niche 
Shelly Tolo, President, Tolo Events, Seattle, WA

Would you like charitable events to be a larger portion of your business revenue? Are the nonprofit events you are working on stuck in a rut? Working with nonprofits is rewarding and the events they hold make lasting impacts on our communities. This interactive session will provide concrete ideas and resources for you to grow your business in this area and also help you to take your existing nonprofit events to the next level.

Ding Happens! How to Improvise, Adapt, and Innovate in an Ever-changing World! 
Avish Parashar, Motivational Improviser, Avish Parashar Productions, Philadelphia, PA

“Catering and event planning today should be more like improv than standup…You are called upon to constantly deal with changes in the industry, economy, market, organization, and technology. This hilarious and energetic program will show you how to stop fearing and hating change and how to use the power of improv comedy to improvise, adapt, and innovate – no matter what happens!

You will discover simple, but effective tools to automatically make smarter choices that let you not only react to the unexpected, but to find opportunities within the setbacks. Learn important mentalities that great improvisers use to flow with the unexpected, the approaches great improvisers take to finding opportunities in setbacks, and the techniques great improvisers use to create new opportunities that let them jump ahead into new territory. You will be captivated as Avish seamlessly combines humorous stories, improvisation, and solid business advice to achieve one goal: show you how to improvise, adapt, and innovate in an ever-changing world.”

 

 

 

*Speakers and schedule subject to change.