Professional Interest Tracks

The purpose of all Event Solutions’ education programs is to help train planners and producers in multiple primary disciplines within the event, meeting and conference planning fields.

New this year are icons used throughout printed Conference material to help event pros navigate the world of education open at the 2009 Conference. Partner Catersource has their own education schedule and icons, which can be seen at Catersource.com.

Go here to download the education guide found in the September issue of Event Solutions.

CERTIFICATES OF COMPLETION FROM EVENT SOLUTIONS

The Event Solutions Certificate Program allows attendees to earn certificates to enhance their professional expertise and credibility with clients and employers.

Certificates of Completion are offered to planners who attend five (5) of the designated core-specific classes in the Corporate or Association Tracks, designated with icons in the class schedule available in November 2008.

It is not necessary to sign up for the Corporate or Association Track sessions in advance. Seating at all sessions is on a first come, first seated basis. Schedule subject to change.

Corporate Planner Education Track
The Event Solutions Certificate Program requires attendees to complete 5 of the 16 specified number of core courses in the Corporate Planner Education Track to earn a Certificate of Completion. Any corporate or in-house event or meeting planner/producer is encouraged to follow this track of classes.

• Invites and More: Branding the Event Experience with Effective Marketing Materials | Mimi Dinh
• Innovative Refreshment Break Design and Menu Development for Planners | Daniel Briones, Michele Polci
• 35 Cost Saving Tips for Meeting Planners | Arlene Sheff
• From A/V to E-Z: Getting What You Want from A/V, Lighting and Special Effects Vendors | Andy DiRaddo
• CSM Secrets: Working Better — and Smarter — with your CSM/Event Manager | Arlene Sheff
• Getting Down and Dirty with Venues: The Secrets of Contract Negotiation | Christy Bareijsza
• Strategic Hotel Contract Negotiations: How Hotels Value your Meeting | Jennifer Brown
• You Can Always Get What You Want: Advanced Negotiation Strategies | MaryAnne Bobrow

Association Planner Education Track
The Event Solutions Certificate Program requires attendees to complete 5 of the 16 core courses in the Association Planner Education Track to earn a Certificate of Completion. Any association or non-profit planner can benefit from the track of classes oriented towards the needs and skills required for this dynamic segment of the events industry.

• Bringing your Brand to Life: Marketing through Sponsorships and Events | Lori McAllister-Antol
• Expo Essentials: Add Value and Excitement to your Next Trade Show | Susan Ratliff
• Decision Management: Are your Decisions Brilliant or Blundering? | Julia Rutherford Silvers
• Cutting-Edge General Sessions: Amp up the Impact | Jon Adcock, Warren Kong
• Convention Wisdom: Increasing Value, Attendance and Revenue in Any Economy | MaryAnne Bobrow
• Making the Cut: Producing a Successful Golf Tournament | Phil Immordino
• Events on a Shoestring: Solutions for Non-Profit Planners | Kelly Rowell
• Volunteers Wanted! Get the Most for the Least at your Next Event | Susan Gladstone
• Producing Awards Events that Keep Them Applauding | Steve Hand

OTHER EDUCATION TRACKS FROM EVENT SOLUTIONS

Business & Strategy
Business & Strategy courses, designed for business owners and corporate planners who are accountable for the bottom line and real ROI.

• PR 101: Just the Facts | Shari Lynn Rothstein-Kramer
• Exhibit like an Expert: Boost your Booth Sales and ROI | Susan Ratliff
• Do You Know your Audience? Hitting the Bull’s-Eye with your Target Marketing | Cris Canning
• I Sold It…What Is It? Selling your Services Realistically and Effectively | Andrea Michaels, Greg Christy, Joann Roth-Oseary
• Everything You Always Wanted to Know about Selling to Corporate Planners | Arlene Sheff
• Recession Proofing your Event Planning: Make Yourself Indispensable — Regardless of the Economic Climate | Nicole Suresky
• Marketing 2.0: Promoting your Business in a Web-Savvy World | Cris Canning
• Empower Yourself: The Networking Power of Social Events | Laura Schwartz
• Making your Event a Mega Media Star | Jean McFaddin
• Increase Sales, Add Value, Build Relationships — in Any Economic Climate | Franklyn Dickson
• You’re Worth It: How to Sell a Business in an Uncertain Economy | Franklyn Dickson
• Building your Special Event Business | Robert Sivek, Deb Borsum
• Lower Stress, Increase Sales — Even in a Tough Economy | Tina Wolpow

Social Events
Social Events courses focus on planners working in the private events market, from weddings to parties.

• Wedding Trends 2010 | Harmony Walton
• Stylized, Personalized, Idealized Weddings: Finding your own Personal Style — and Theirs | Victoria Canada
• Platinum Weddings and Socials without the Cost of Precious Metal | Ira Mitchell-Steiman
• The Consummate Professional: Improving your Business Relationships for Greater Wedding Business Success | Wialillian Howard

Design & Innovation
Design & Innovation sessions are visual and interactive, presenting ideas and how-to’s you can use right away.

• What’s Haute for the Table: A Design Face-Off | TBD
• Beyond ROI: Creating Strategic Event Experiences on Any Budget | Ryan Hanson
• Simple Green: Eco-Friendly Event Tips and Tricks You Can Implement Today | Joella Hopkins
• Event Design: Generation Next | Richard Carbotti, Jordan Carbotti, Evan Carbotti
• Incorporating Killer Multimedia into your Events | David Fischette
• Turning Non-Traditional Venues into “Wow” Events | Blair Farrington, Shirley Fugazzotto
• Form and Function: Take your Branding — and Style — to the Next Level | Richard Carbotti, Jordan Carbotti, Evan Carbotti
• Turning Non-Traditional Venues into “Wow” Events | Blair Farrington, Shirley Fugazzotto
• Focus on Special Effects: Creating Effective Effects for your Events | Jon Adcock, Warren Kong
• Master Planner Series: Advanced Event Design | Produced by Sarah Sheehan
• The Event World is Flat: Producing Successful International and Multi-Cultural Events | Harith Wickrema
• Events Tonight Show with David Merrell: The Art of Design, Branding and Inspiration | David Merrell
• Master Planner Series: Advanced Entertainment and Technology | Produced by Sarah Sheehan

UNLV
University of Nevada Las Vegas (UNLV) Event Management Classes
Professors and adjuncts from the Tourism and Convention Administration Department in the William F. Harrah College of Hotel Administration at the University of Nevada Las Vegas will offer a series of event management classes at the 2009 Event Solutions and Catersource Conference & Tradeshow in Las Vegas. These fast-paced educational sessions are geared toward all types of planners, including corporate, association, independent, education, fair, festival, non-profit, government, incentive, reunion and wedding, as well as other event professionals in the industry.

Continuing Education Credits
Attendees who successfully complete all six classes of training plus the case study session and a final essay will earn an official Certificate of Completion from the university and 1 (one) Continuing Education Credit (CEU) with payment of a $40 fee. Program participants will pay $40 (check or credit card) at the end of the program and will receive official notice of the awarding of the CEU and the certificate in the mail through the university’s Educational Outreach department. A permanent transcript of the CEU will be available to each student.

2008 Event Solutions Conference Alumni
Students who completed this program at the 2008 Conference can also apply for a full 1.0 CEU by taking the missing classes this year.
The 2009 Event Management Certificate curriculum includes the following courses:
• Festival and Event Management
• Introduction to Financial Management for Events
• Introduction to Risk Management for Events
• Impact your Bottom Line Using Students and Interns
• Designs for the Senses
• Entertainment Acquisition and Management
• Case Study Workshop
• Completion of an industry-related essay