Profiles in Events
Widen Your Event Possibilities
Recent Magazine Archives
From the Magazine Archives
It's a Growth Thing
Event companies can expand sales and profits — even in a challenging economic environment. Here’s how
by Franklyn Dickson | Published in December 2008Current economic conditions will have a profound and sustained impact on the event business. History has shown that an economic downturn results in companies substantially reducing their expenditures for meetings and events. Under these circumstances, event companies should focus on two areas: cutting costs and increasing sales.


-final-(6)-(4).jpg)

