Graffiti art and grunge make a big appearance at the Now You See Me premiere
On May 23, 2013, more than 500 special guests gathered at the Good Units subterranean event space for the premiere of the new blockbuster hit Now You See Me, starring Jesse Eisenberg, Woody Harrelson and Morgan Freeman. Located in the basement of the Hudson Hotel in New York City, the multi-level, 6,000 square foot venue was transformed into an industrial warehouse to encompass the raw underground feel used throughout the newly released film.
“We designed the party to be a nod to the final few scenes of the film,” explains Chad Hudson, event producer and President of Chad Hudson Events (CHE), who was tasked with designing the event. Sourcing the artists from the film set, CHE re-created vignettes from 5 Pointz, the largest aerosol art center in the world, to create an intimate warehouse environment throughout the event venue.
Although New York City was the main inspiration for the event décor, CHE also incorporated details from Las Vegas and New Orleans to reflect different locations appearing throughout the film. Staff wore Mardi Gras masks and playing cards were used within graffiti designs and scattered around the multi-level event. Using bright colors, geometric shapes, and eclectic furniture, CHE intermixed these themes to create an inspiring industrial environment that is reminiscent of urban culture.
In recent months we have seen a barrage of events featuring virtual graffiti walls, large murals and live graffiti artists for entertainment. The theme is making waves as the ’90s pop culture and industrial street movement increases in popularity. Graffiti art and design is increasingly becoming an event trend to watch for in 2013.
Venue: Good Units
Producers/Designers: Chad Hudson Events
Furniture: Prop and Spoon
Caterer: Hudson Hotel
Sound: New York Sound and Hotel
eNews June 2013